Revive. reimagine. evolve.
We reimagine, refine, and relaunch heritage and contemporary brands built for longevity.
About the iconic
The Story Behind the Iconic
Custodians of Story and Heritage
The Story Behind the Iconic
Iconic Marks™ was founded on the belief that great brands never truly fade - they just wait to be rediscovered.
As part of Starter Group™, we specialise in reviving, managing, and licensing heritage and contemporary Australian trademarks with story, value, and style.
Our mission is to protect and reimagine the names that helped shape Austra
Iconic Marks™ was founded on the belief that great brands never truly fade - they just wait to be rediscovered.
As part of Starter Group™, we specialise in reviving, managing, and licensing heritage and contemporary Australian trademarks with story, value, and style.
Our mission is to protect and reimagine the names that helped shape Australia’s cultural and commercial identity - bringing them back with modern relevance and enduring appeal.
Our Growing Stable of Icons
Custodians of Story and Heritage
The Story Behind the Iconic
Our growing stable of heritage and iconic Australian brands represents opportunity - for creators, investors, and visionaries alike.
Each mark carries its own legacy, story, and style, ready to be developed into new ventures and contemporary products.
Through Iconic Marks™, partners can license a line, collaborate on a revival, or even purc
Our growing stable of heritage and iconic Australian brands represents opportunity - for creators, investors, and visionaries alike.
Each mark carries its own legacy, story, and style, ready to be developed into new ventures and contemporary products.
Through Iconic Marks™, partners can license a line, collaborate on a revival, or even purchase or lease-to-own select trademarks.
We bring together authenticity and enterprise - connecting timeless Australian brands with people who know how to make them shine again.
Custodians of Story and Heritage
Custodians of Story and Heritage
Custodians of Story and Heritage
When you work with Iconic Marks™, you don’t start from scratch - you inherit a story.
Each brand we manage comes with built-in recognition, provenance, and a sense of place in Australian culture.
As custodians of these marks, we offer partners the chance to step into an existing legacy - to own, license, or collaborate with a name that already carries history, identity, and trust.
About The Iconic
An Ideas Factory. In Partnership
An Ideas Factory. In Partnership
An Ideas Factory. In Partnership
We’re more than brand custodians - we’re an ideas factory.
Backed by our parent company Startr Group™ & in partnership with Ink Hotel Creative Press™ (our research, creative writing and storytelling division) we develop new concepts, narratives, and content that bring heritage brands to life.
Together, we blend commerce and creativity, ensu
We’re more than brand custodians - we’re an ideas factory.
Backed by our parent company Startr Group™ & in partnership with Ink Hotel Creative Press™ (our research, creative writing and storytelling division) we develop new concepts, narratives, and content that bring heritage brands to life.
Together, we blend commerce and creativity, ensuring every brand we touch has not only a logo but a living story behind it.
Where Heritage Meets Opportunity
An Ideas Factory. In Partnership
An Ideas Factory. In Partnership
Our brands find new life across industries - from craft distillers and boutique breweries to food, retail, and hospitality ventures.
We work with Shopify entrepreneurs, drop-ship operators, creative agencies, and venue owners, as well as brand investors, trades, tourism, surf culture, lifestyle apparel, publishing, and entertainment projec
Our brands find new life across industries - from craft distillers and boutique breweries to food, retail, and hospitality ventures.
We work with Shopify entrepreneurs, drop-ship operators, creative agencies, and venue owners, as well as brand investors, trades, tourism, surf culture, lifestyle apparel, publishing, and entertainment projects.
Each collaboration transforms a piece of Australian heritage into something tangible - a label on a bottle, a sign above a shopfront, a name on a T-shirt, or the identity behind a new digital store.
Whether you’re building a product, launching a venue, or reviving a story, we provide the brand, history, and creative support to make it real.
Select Brands & Trademarks Available
An Ideas Factory. In Partnership
Select Brands & Trademarks Available
Within our portfolio, select brands and trademarks are available for acquisition, licensing, or collaboration.
Each has been carefully curated for its story, heritage value, and potential for modern revival.
From classic Australian trademarks to contemporary lifestyle concepts, Iconic Marks™ connects these assets with partners ready to bring them to life again.
About
Iconic Marks™ is a creative lab for standout names, stories, and marks.
We develop, refine, and relaunch ideas with potential - building tomorrow’s icons today.
Part of the StartR Marketplace™ network.